Hey colorista! We bet you’re psyched to try out your new Better Natured® Hair Color. Now, it’s time to get the Better Natured® color experience in real life and see just how easy and fun it is to get salon-stunning results. Ready to play with your color? Read on and let’s get started!
1. get prepared
before you color
48 hours in advance before use
DO A SKIN ALLERGY TEST
It’s super-important to perform a skin allergy test 48 hours before each use of this Hair Color (or any Hair Color for that matter). To find out how, refer to the safety warnings insert inside of your Hair Color carton. Be sure to read through all safety instructions before coloring, to make sure everything goes off without a hitch.
Pre-Color Checklist
Start with hair that’s dry, brushed, unwashed, and free of styling products.
Wear a shirt that buttons or zips up the front. You’ll thank us later.
Protect clothing and surfaces with an old towel. (Our colors are pretty, but they look best on hair.)
Depending on how long your hair is, you may want to divide it into 4 sections and secure it with plastic clips. (Or our cute Better Natured® bobby pins!)
Apply barrier cream to your scalp along the hairline to help protect skin from color stains, avoiding the hair itself.
Put on your gloves—it’s go time!
2. mix it up
team bottle or team bowl?
Whether you chose to paint it on or bottle it up, achieving the perfect shade is all in how you mix it. Because of the expertly engineered “not-too-thick, not-too-drippy” viscosity of our formula, either one works just as well, and is just as easy—you do you.
Whichever mixing method you chose, stick to this color-to-developer ratio:1:1 (2 fl oz/60 ml color and 2 fl oz/60 ml developer)
team bottle
1
Pour developer into applicator bottle
2
Add hair color
3
Shake well
team Bowl
1
Pour developer into bowl
2
Add hair color
3
Mix well with brush
how to
CUSTOMIZE your color
What makes Better Natured hair color unique? The ability to flex your creativity by creating a shade that is just for you. It’s time to put on your master mixologist hat and start blending. (Well, not literally—a hat would kinda get in the way.)
When mixing two shades, you should still stick to the 1:1 color-to-developer ratio, keeping them in equal proportions:
1
Mix half, or 1oz., of each color tube (2 oz. of color total)
2
One full packet (2 oz.) of our 20-volume developer
3
Color away!
3. start coloring
where the magic happens
Whether you're just touching up or doing an all-over application, your tresses are in for a treat.
Are you looking for instructions on:
- OR -
How To Touch-up Color
Follow these directions if:
You color every 4-8 weeks with the same (or similar) shade
You haven't colored in more than three months
Total Time: 35-45 minutes
Step 1
Color your new growth (roots) using either the bottle or brush to apply mixture onto vertical partings. Starting in the front, work your way down in rows about ¼” apart, then repeat in the back. (Unclip and re-clip each section as you go if necessary.) You should use about half the color mixture, avoiding previously colored hair.
Step 2
Leave color on for 30 minutes. If covering stubborn grays or using a vibrant shade, leave on for an additional 10 minutes. Keep the good vibes going by doing something fun while you wait. (We suggest catching up on your favorite show. With snacks.)
Step 3
If necessary, apply the remaining color mixture to hair lengths and ends, starting where the roots stop. Massage color down entire length of hair to the ends, section by section, using a wide-tooth comb, color brush or gloved fingers to distribute evenly. Leave on for another 5 minutes.
Step 4
Rinse well with warm water until it runs clear, then wash with Better Natured® Color Care Shampoo and then condition with either Better Natured® Color Care Conditioner or Conditioning Balm. (FYI, our color leaves hair so silky-soft, you might feel like you’ve already conditioned!) Finally, use the cleansing wipe to remove any remaining color from skin.
Step 5
Dry off and admire your new shade for as long as necessary. (We’ll wait.)
how to get all-over color
Follow these directions if:
You color every 4-8 weeks with the same (or similar) shade
You haven't colored in more than three months
Total Time: 35-45 minutes
Step 1
Color your new growth (roots) using either the bottle or brush to apply mixture onto vertical partings. Starting in the front, work your way down in rows about ¼” apart, then repeat in the back. (Unclip and re-clip each section as you go if necessary.) You should use about half the color mixture. Set timer for 35 min.
Step 2
Apply the remaining color mixture to hair lengths and ends, starting where the roots stop. Massage color down entire length of hair to the ends, section by section, using a wide-tooth comb, color brush or gloved fingers to distribute evenly.
Step 3
If covering stubborn grays or using a vibrant shade, leave on for an additional 10 minutes. Keep the good vibes going by doing something fun while you wait. (We suggest catching up on your favorite show. With snacks.)
Step 4
Rinse well with warm water until it runs clear, then wash with Better Natured Color Care Shampoo and then condition with either Better Natured Color Care Conditioner or Conditioning Balm. (FYI, our color leaves hair so silky-soft, you might feel like you’ve already conditioned!) Finally, use the cleansing wipe to remove any remaining color from skin.
Step 5
Dry off and admire your new shade for as long as necessary. (We’ll wait.)
Need Help?
We've Got Your Back
Got a question, concern, or just wanna give us a shout-out? Call us, email us, or chat with a Better Natured® Educator Monday-Friday 9am - 5pm EST, and Saturday 9am - 12pm EST.
FAQs
Will Better Natured® hair color give professional results?
Absolutely! We use professional-level hair dye formulas for better gray coverage and true to tone color results than standard drug store boxed colors. Our naturally derived formula contains a high level of coconut oil that acts like a masque during the coloring process, as well as a triple plant milk blend of coconut milk, Tahitian palm milk, and orchid milk so your hair is incredibly soft, silky, and shiny after coloring.
How well does it cover gray hair?
Our hair color is ideal for gray coverage. Better Natured® provides rich, dimensional, vibrant color that lasts for up to 8 weeks.
Can Better Natured® Liqui-Creme Hair Color be used on permed hair?
Absolutely! Just ensure it has been at least one week since the perm was performed before coloring the hair.
Can Better Natured® Liqui-Creme Hair Color be used on men?
Absolutely! Men love naturally derived shiny colors with impeccable gray coverage too! It is completely safe for use in men.
What is the shelf life of unopened Better Natured® Liqui-Creme Hair Color?
It is good for 3 years but we’re sure you’ll love it so much you’ll use it up as soon as you get it! Just remember if you need to store it, keep it in a cool dark place.
Are the hair dyes in Better Natured® Liqui-Creme Hair Color Safe?
Yes. Our hair dye ingredients have been tested by independent scientists for many years, and industry scientists have conducted substantial research using the most current data and performing rigorous tests in a continuing effort to monitor the safety of hair colorants. The safety assessment of each ingredient is regularly updated to reflect the most modern and stringent safety standards. We can assure you that Better Natured has low levels of hair dyes in any product, substantially below the permitted safe level.
What if I do not get the shade I want in my recommendations?
Our Color Quiz recommendations use a careful algorithm built off colorist knowledge to match you with the best possible shade based on the information you entered. The primary reason you may not see the shade you are looking for is because permanent hair color cannot lighten permanent hair color. If you have previously color-treated hair, we only suggest Better Natured permanent hair color in a similar or darker shade. Upon completing your color quiz and receiving your recommendation, if you have additional questions or did not receive the results you were hoping for, please call our Better Natured® educators at 800.242.9283. We are happy to give you a personalized consultation.
Can this be used on relaxed hair?
To maintain the health and integrity of your hair, we recommend waiting at least 1 week in between chemical services. Perform a strand test. It will provide you with predictable results.
Does it have MEA?
No, our hair color does not contain any MEA!
Does it have ammonia?
Our color is formulated to use the lowest possible level of ammonia per shade to ensure the dye provides both the lift and color deposit needed. We have a blog that gives you a little more info on why we use ammonia and how it works. Please click the link below if you are interested in reading it.
Do the different level formulations differ from one another?
The base formulation is the same across the Better Natured® hair color platform. There are differences in the specific dyes used to achieve the various tones.
