The Good. Clean. Fun.™ BLOG

This time last year, everyone was buzzing about the “expensive blonde” color trend on social media. Today, “expensive brunette” is the new sought-after hue. However, 2023 is also about red and coppery shades like striking strawberry blonde. 

As the name suggests, this hair color is a beautiful combination of red and blonde. Whether you go pale or dark, it’s a brilliant hue that flatters fair and medium skin tones because it can present itself as warm or cool. Here’s everything you need to know about this coveted color, including how to achieve and maintain its head-turning brilliance. 

All About the Strawberry Blonde Shade 

Despite the vibrant red color you think of when picturing this favored seasonal berry, strawberry blonde is lighter than natural red hair despite being included in the same category that also includes richer copper and mahogany notes.

But here’s the thing. Despite its popularity, strawberry blonde hair only occurs naturally in between 1 and 2 percent of the world's total population — which means it takes hair color and technique to make it happen for the rest of us. In fact, it’s a hue that’s been rare yet in demand for centuries. Allegedly, strawberry blonde tresses emerged during the Italian Renaissance when women relied on sun rays to convert saffron and lemon juice into a natural hair lightener. 

The good news is that it's now easier than ever to achieve and maintain this desirable shade — no need for any DIY treatments!

Things to Keep in Mind When Coloring at Home with Better Natured®

Better Natured is all about Good. Clean. Fun.®, so Better Natured® Liqui-Creme Hair Color shades range between 87 percent and 92 percent naturally derived, depending on the hue. We use the Global ISO Standard 16128, which defines naturally derived as a plant or mineral-derived material and water, which is found in nature and has undergone limited processing. 

When choosing a hair color, keep in mind that our shades can only lift one to two levels. Still, 100 percent of women who tried it agree our color delivers salon-quality, radiant color lasting up to eight weeks, and 94 percent praise its impeccable gray coverage.*

*In-salon panel test.

Achieving Strawberry Blonde with Better Natured®

Featured: 8NRG Natural Rose Gold Blonde Hair Color

If you want strawberry blonde hair with Better Natured®, it’s all about 8NRG, Natural Rose Gold Blonde. Recommended for dark blonde to blonde hair, this vibrant hue will give you a gorgeous, flirty glow. Remember that when covering gray, the white hairs will cover to a level 8, Blonde. Pro tip: Energize dull, ashy gray hair with a few 8NRG lowlights.

How to Maintain Strawberry Blonde Hair Color 

Like any hair color, strawberry blonde takes a strong hair care regime to maintain. It all starts with using the right products. Read on to discover our go-to products for color maintenance and protection.

Use the Right Shampoo and Conditioner

Prevent fading and keep your hair shiny, hydrated, and frizz-free with our Color Care Shampoo and Conditioner. When used together, this dynamic duo leaves color-treated hair smooth from root to tip and helps keep your hair color vibrant for up to nine weeks.* Preserve your gorgeous expensive brunette hue while leaving your hair soft, silky, and less prone to breakage.**

*When used as a system with Better Natured® Color Care Shampoo.

**Against combing breakage on damaged hair when using Better Natured® Color Care Shampoo and Conditioner vs. a non-conditioning shampoo.

Amp Up Moisture and Shine 

In addition to your color care shampoo and conditioner, restore your sun-touched tresses weekly with our Color Care Deep Conditioning Balm. The formula locks down the brilliance, depth, and tone in color-treated tresses, like strawberry blonde, for up to nine weeks.* 

*When used as a system with Better Natured® Color Care Shampoo two to three times weekly.

Use a Heat Protectant 

Since it’s unlikely that you’ll completely give up on your hot tools for the sake of your strawberry blonde color, use Better Natured®’s Heat Styling Lotion to protect hair and color during blow drying* and heat styling while providing 96 hours of frizz control. 

*Against combing breakage during heat styling.

Summer blonde is always a good idea, but why not kick things up a notch and go strawberry this season? Try our products today for Good. Clean. Fun.® color you’ll love!