permanent haircolor

As we age, our hair experiences 5 signs of aging. It loses volume, manageability, color, moisture & shine. AGEbeautiful anti-aging haircolor is the first haircolor developed to fight all 5 signs of aging hair.

AGEbeautiful is the first color with Melanin, Keratin Peptide, Silk Protein & patented conditioning technology to replenish hair with the essential components that are lost with aging. The unique formula penetrates deeply & absorbs quickly to cover gray 100% & deliver beautiful rich color that lasts for up to 8 weeks.

And, now both AGEbeautiful permanent liqui-crème and permanent liquid haircolor are infused with scalp and hair moisturizing Vitamin E. A healthy scalp is the foundation for healthy hair. Scalp sebum decreases by 50% as we age, causing the scalp to become dry & dull. AGEbeautiful permanent liquid haircolor is formulated with antioxidant Vitamin E, which helps hair stay hydrated & moisturized. Hair feels instantly fuller & silkier, & radiates with shine.

  • Available in both liqui-crème and liquid forms
  • 45 rich, natural-looking shades leave hair full of dimension & shine
  • 100% unsurpassed gray coverage
  • intermixable shades for ultimate creativity & flexibility

Buy now from Sally Beauty Supply or find your local sally beauty supply.


  • versatile liqui-crème consistency can be used with a bowl & brush or applicator bottle


  • developed exclusively for bottle application

Buy now from Sally Beauty Supply or find your local sally beauty supply.