frequently asked questions

AGEbeautiful FAQs
frequently asked questions
Please call the AGEbeautiful technical support hotline,
with any questions at 1-800-242-9283.

For specific haircolor instructions click on
education & go to haircolor instructions.

About AGEbeautiful Demi Permanent haircolor:

How long does a demi permanent last? (click to reveal)

Demi’s typically last 4-8 weeks, depending upon condition of hair and amount of shampoos.

What is the difference between a demi & permanent color? (click to reveal)

Demi is gentle, deposit only and gradually fades back to natural haircolor. Permanent will darken or lighten by altering the natural hair pigment.

When do I use a demi color versus a permanent color? (click to reveal)

Good choice for 1st time color, blend gray, refresh color after a straightener, softener or perm, or between color retouches, cool down brassiness, liven up highlights and perfect for Men’s haircolor service

Do the demi shades match the permanent shades? (click to reveal)

Yes. You can use permanent color at root area and demi on shaft and ends to add richness and brilliance to haircolor all in one step!

What developer do I use? What happens if I don’t use the dedicated developer? (click to reveal)

No other developer should be mixed with AB demi colors. AGEbeautiful Demi Developer will not cause any lift. It has been especially formulated to create damage-free results leaving the hair in great condition.

Does demi cover gray 100%? (click to reveal)

No. It provides gray blending and adds shine.

How do I determine whether I should use a demi or permanent color? (click to reveal)

Use demi color whenever lift is NOT necessary:

Reduce gray and create a soft, subtle, natural color result.

Change the tone.

Repigmentizing color treated hair.

Add shine.

What does the CLEAR shade do? Can I use it on color-treated hair? On natural hair? (click to reveal)

Color Treated Hair: Creates shine and softness. Be creative and mix with demi shades to customize the level, i.e. soft red or light yellow.

Tip: Add Clear to prevent porous ends from going too dark. **Helps to seal color treated hair and adds protection from UV rays.

Natural Hair: Will add conditioning, shine and brings out the brilliant tones of the natural haircolor. **Adds protection from UV rays.

Does demi lift or lighten color? (click to reveal)


About AGEbeautiful haircolor:

What makes AGEbeautiful anti-aging haircolor different than all the other color brands in the market? (click to reveal)

AGEbeautiful anti-aging haircolor is the first permanent color developed to fight all 5 signs of aging hair. It’s also the first color with Melanin, Keratin Peptide & a patented conditioning technology with Silk Protein to replenish hair with the essential components that are lost with aging. Plus, all AGEbeautiful permanent haircolor is infused with a boost of moisturizing Vitamin E for healthy scalp and hair.

What are the 5 signs of aging hair? (click to reveal)

Sign of Aging Hair AGEbeautiful Haircolor Results
1.  thinning instantly fuller and thicker hair
2.  wiry gray dramatically softer, more manageable hair
3.  turning gray 100% gray coverage for up to 8 weeks
4.  dryness significantly more conditioned hair
5.  dullness visibly more radiant, shiny hair

Is it just for mature hair? (click to reveal)

AGEbeautiful was specifically designed for mature hair (35 years or older) experiencing any of the 5 signs of aging hair, but it will provide rich, natural-looking color to all hair types.

Can I use AGEbeautiful haircolor on men? (click to reveal)

Of course! After all, male hair ages, too. It is completely safe for use on men.

What’s the first step in applying color? (click to reveal)

Start where your hair is most gray & most resistant to haircolor. By applying to these areas first, you are allowing the color to penetrate deeply and ensuring maximum gray coverage. Then apply color to the re-growth area by parting hair down the middle and applying the color mixture to your roots. Separate your hair into 1/8” sections and continue applying the color to your roots only. See the instruction insert for proper timing and further details.

When do I start timing? (click to reveal)

Start timing after your application is finished. Try to apply your color in 10 minutes or less.

I know what color I want, but how do I know what shade to select? (click to reveal)

Choose a shade that is 1 or 2 levels lighter than your desired color. If hair has been previously colored, apply to the root area ONLY. Always follow directions for proper timing.

How do I make sure my haircolor doesn’t turn out brassy, too red/orange or yellow? (click to reveal)

Apply a neutral or cool tone in the same level as your desired color and check color development every 10 minutes.

How do I make sure my haircolor doesn’t turn out with green, blue or purple tones? (click to reveal)

Use a warm shade in the same level as your desired color and reapply. Check every 10 minutes for color development as it may process quickly.

How do I avoid my roots turning out too light? (click to reveal)

Use a neutral shade in the same level as your ends and apply to the root area to soften the vibrancy.

How do I make sure my haircolor stays deep, rich and vibrant? (click to reveal)

Use a lower volume developer (i.e. 20 volume). Process according to the maximum timing. Five minutes before the timer goes off, slightly mist your hair with Zotos Porosity Equalizer and pull color through to the ends. Follow up by using AGEbeautiful hair care products; they are all formulated for chemically or color-treated hair.

How do I make sure my haircolor is even? (click to reveal)

Use a deep cleansing shampoo a week before color application. Spray hair lightly immediately before color application with Zotos Porosity Equalizer. Zotos Porosity Equalizer is a leave-in treatment that helps provide more even results.

I want to be sure I cover all the gray hair. What should I do? (click to reveal)

For the deepest, richest color choose an AGEbeautiful shade in the same level as the brand you typically use. So, if you typically use 6N, select 6N in AGEbeautiful. Increase your processing time and use a 20-volume developer. Apply in thin, fine, 1/8”partings so hair is thoroughly saturated.

Can you use color on hair that is permed? (click to reveal)

Absolutely! Perm first. Wait 1 week. Then color.

Can you use color on hair that has been straightened? (click to reveal)

First check with the manufacturer of the straightener. If their answer is yes, wait 1 week before coloring.

What is the shelf life of unopened haircolor, or how long is it good for? (click to reveal)

Stock up when there is a sale! It is good for 3 years. Just remember to store it in a cool, dark place. And just a reminder to never store opened, mixed color. It will explode!

Can you mix the permanent liqui-crème and the permanent liquid color? (click to reveal)

No, we do not recommend mixing liqui-crème and liquid colors, which may result in a poorly mixed consistency.

If I use half a bottle of liquid haircolor, can I save the other half for a later application? (click to reveal)

No, we do not recommend saving opened bottles of liquid haircolor. Once opened the color can oxidize, which can affect the color performance.

Why is AGEbeautiful haircolor infused with Vitamin E? (click to reveal)

Vitamin E is an anti-oxidant rich ingredient known for its anti-aging properties. We have infused our AGEbeautiful permanent liquid haircolor with scalp and hair nourishing Vitamin E, which helps hair stay hydrated and moisturized, resulting in hair that instantly feels fuller, silkier, and radiate with shine!

Will AGEbeautiful hair color give me better results than boxed color? (click to reveal)

Yes! We use professional hair dyes formulas for better gray coverage than boxed color. Plus, our unique anti-aging formula with Melanin, Keratin Peptides, and Silk proteins replenishes the hair with essential components that are lost with aging. Hair feels instantly fuller, silkier, and radiates with dimensional shine.

What do I need to color my own or someone else's hair with AGEbeautiful? (click to reveal)

You need an applicator bottle, gloves, AGEbeautiful haircolor in your desired shade, and a bottle of developer. (All of these items can be found at a Sally Beauty Supply Store or at The volume of developer you choose will depend on how many levels of color you want to lift your hair. See our formulation chart for guidance

Should I use a bowl and brush, or an applicator to apply my color? (click to reveal)

If using liqui-crème color, it's a choice of preference! Use whichever method works best for you, as the consistency of the mixed color is very versatile. The most important thing is having control over where you apply the color for best results. If you're using liquid haircolor, use a bottle, as the thinner viscosity was specifically formulated for bottle application.

About AGEbeautiful hair care:

Does AGEbeautiful hair care fight all 5 signs of aging hair, too? (click to reveal)

It sure does! AGEbeautiful hair care combats against:

Sign of Aging Hair AGEbeautiful Hair care Results
1.  thinning adds up to 39% more volume to hair
2.  wiry gray dramatically softer, more manageable hair
3.  loss of color vibrancy keeps color vibrant up to 50% longer
4.  dryness significantly more conditioned hair
5.  dullness increases shine

Are there any special ingredients in the formulas? (click to reveal)

AGEbeautiful’s innovative formula is the first hair care system that harnesses the power of Phyto-collagen & Keratin Peptide.

Phyto-collagen is derived from soybeans and provides excellent moisturization & nourishment to the hair. This increases elasticity and suppleness.

Keratin Peptide penetrates and shields the hair fiber to prevent structural hair damage while delivering strength, improved texture, moisturization and manageability.

Both of these age-defying elements help to maintain hair’s most youthful characteristics.

Why should I use AGEbeautiful hair care when I color my hair with AGEbeautiful haircolor? (click to reveal)

AGEbeautiful hair care is specifically designed to address the special needs of chemically-treated mature hair, and will help to give you the beautiful results you want.

Where can I buy AGEbeautiful hair care? (click to reveal)

Currently, AGEbeautiful hair care is available at Sally Beauty Supply stores ( Keep checking back for more distributor locations.